Running for his life: the lawrence phillips story
Emphasizing the duality and tragedy of this professional athlete's life lead us down a number of paths–resulting in this moody, evocative title.
Original concepts depicted a stark, graphic approach and a rotating carousel of relevant imagery.
Aspects of this exploratory treatment found their way into the final sequence.
Creative Director // Alexander Cardia
Senior Producer // Stephanie Norris
Design // Alexander Cardia, Benedict McNamara, Dylan Trieu
Animation // Benedict McNamara, Alexander Cardia