Studio Portfolio of Alexander Cardia
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Running for His Life // Main Title for Showtime Documentary

Running for His Life: The Lawrence Phillips Story. Broadcast design, animation, and main title sequence for Showtime documentary.

Running for his life: the lawrence phillips story



Emphasizing the duality and tragedy of this professional athlete's life lead us down a number of paths–resulting in this moody, evocative title.


Original concepts depicted a stark, graphic approach and a rotating carousel of relevant imagery.

Aspects of this exploratory treatment found their way into the final sequence.



Creative Director // Alexander Cardia
Senior Producer // Stephanie Norris
Design // Alexander Cardia, Benedict McNamara, Dylan Trieu
Animation // Benedict McNamara, Alexander Cardia