US OPEN Giants
A "proof of concept" spot with a difficult ask: make these "giants" of tennis look like they're literally giants playing in NYC. This looks was achieved employing only archival tennis footage, stock background shots, and careful compositing.
Creative Director // Alexander Cardia
Senior Producer // Stephanie Norris
Editor // Bill Cramer
Compositing // Alexander Cardia, Josh Weiss, Delaney Porter, Dulany Foster
3D Animation // Quentin Bellow, Alexander Cardia
Audio // Julienne Guffain