REX
Studio Portfolio of Alexander Cardia
US Open_Giants Pitch_01 (00118).jpg

US Open // Giants Composite and Animation

US Open exploratory and proof of concept composite animation

US OPEN Giants

USTA


 

A "proof of concept" spot with a difficult ask: make these "giants" of tennis look like they're literally giants playing in NYC. This looks was achieved employing only archival tennis footage, stock background shots, and careful compositing.

 

 

STYLEFRAMES

Creative Director // Alexander Cardia
Senior Producer // Stephanie Norris
Editor // Bill Cramer
Compositing // Alexander Cardia, Josh Weiss, Delaney Porter, Dulany Foster
3D Animation // Quentin Bellow, Alexander Cardia
Audio // Julienne Guffain